This Privacy Policy informs you about the processing of personal data in connection with our activities and operations, including our websites under the domain names engadin.ch, engadintourismus.ch and booking.engadin.ch. In particular, we explain which personal data we process, for what purpose, in what manner and in what location. We also inform you about the rights of individuals whose data we process.
We have drafted this Privacy Policy in German. If published in another language, the German-language version of the Privacy Policy remains authoritative. For specific or additional activities and operations, we may publish further privacy policies or other data protection information.
We are subject to Swiss law, as well as any applicable foreign law, in particular that of the European Union (EU), including the General Data Protection Regulation (GDPR).
In its decision of July 26th, 2000, the European Commission recognised that Swiss data protection law ensures an adequate level of data protection. In a report dated January 15th, 2024, the European Commission confirmed this adequacy decision.
The data controller within the meaning of data protection law is:
Jan Steiner
Engadin Tourismus AG
Via Maistra 1
7500 St. Moritz
datenschutz@engadin.ch
In individual cases, third parties may be responsible for the processing of personal data, or there may be joint responsibility with third parties. We are happy to provide affected individuals, upon request, with information about the relevant responsibility.
We have the following data protection representative pursuant to Art. 27 GDPR:
VGS Datenschutzpartner GmbH
Am Kaiserkai 69
20457 Hamburg
Germany
info@datenschutzpartner.eu
The data protection representative serves as an additional point of contact for affected individuals and authorities in the European Union (EU) and the rest of the European Economic Area (EEA) for inquiries related to the GDPR.
Data subject: A natural person about whom we process personal data.
Personal data: Any information relating to an identified or identifiable natural person.
Sensitive personal data: Data concerning trade union, political, religious or ideological views and activities; data concerning health, intimate matters or ethnic or racial origin; genetic data; biometric data that uniquely identifies a natural person; data concerning criminal or administrative sanctions or proceedings; and data concerning social welfare measures.
Processing: Any handling of personal data, regardless of the means and procedures applied, including, for example, the querying, comparing, adapting, archiving, retaining, retrieving, disclosing, obtaining, recording, collecting, deleting, revealing, arranging, organising, storing, altering, disseminating, linking, destroying and using of personal data.
European Economic Area (EEA): Member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway.
We process personal data in accordance with Swiss law, in particular the Federal Act on Data Protection (Data Protection Act, FADP) and the Data Protection Ordinance (DPO).
Insofar and to the extent that the General Data Protection Regulation (GDPR) applies, we process personal data pursuant to at least one of the following legal bases:
The General Data Protection Regulation (GDPR) refers to the processing of personal data as “processing of personal data” and to the processing of sensitive personal data as “processing of special categories of personal data” (Art. 9 GDPR).
We process the personal data that is necessary to carry out our activities and operations in a sustained, user-friendly, secure and reliable manner. The personal data processed may fall, in particular, into the following categories: browser and device data, content data, communication data, metadata, usage data, master data including account and contact data, location data, transaction data, contract data and payment data. The personal data may also constitute sensitive personal data. We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of carrying out our activities and operations, insofar as such processing is permissible.
We process personal data, insofar as necessary, with the consent of the data subjects. In many cases, we may process personal data without consent, for example to fulfil legal obligations or to safeguard overriding interests. We may also ask data subjects for their consent even where such consent is not required.
We process personal data for the period required for the respective purpose. We anonymise or delete personal data in particular in accordance with statutory retention and limitation periods.
We may disclose personal data to third parties, have it processed by third parties or process it jointly with third parties. Such third parties may, for example, be specialised providers whose services we make use of. These third parties may, in turn, disclose personal data to other third parties.
In connection with our activities and operations, we may disclose personal data in particular to banks and other financial service providers, authorities, educational and research institutions, consultants and lawyers, accounting and fiduciary service providers, debt collection agencies, interest groups, IT service providers, cooperation partners, credit and business information agencies, logistics and shipping companies, marketing and advertising agencies, media organisations, parent, sister and subsidiary companies, organisations and associations, social institutions, telecommunications companies, insurance companies and payment service providers.
We process personal data in order to be able to communicate with individual persons, as well as with authorities, organisations and companies. In doing so, we process in particular the data that a data subject provides to us when making contact, for example by letter post or email. We may store such data in an address book or using comparable tools.
Third parties who transmit data about other individuals to us are legally obliged to independently ensure the data protection of those data subjects. In particular, they must ensure that they are permitted to transmit such data, and must also ensure the accuracy of the data transmitted.
We use selected services from suitable providers to enable and improve communication with individual persons and other communication partners. Through such services, we may also manage and otherwise process the data of data subjects beyond direct communication, for example in connection with orders, services, projects and resource planning.
In particular, we use:
We take appropriate technical and organisational measures to ensure a level of data security appropriate to the respective risk. Through our measures, we ensure, in particular, the confidentiality, availability, traceability and integrity of the personal data processed, although we are unable to guarantee absolute data security.
Access to our website and our other digital presence is carried out using transport encryption (SSL / TLS, in particular the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers warn users before visiting a website without transport encryption.
Our digital communications are subject – as is essentially all digital communication – to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We have no direct influence over the corresponding processing of personal data by intelligence services, police authorities and other security authorities. Nor can we rule out the possibility that a data subject may be specifically monitored.
We generally process personal data within Switzerland and the European Economic Area (EEA). However, we may also export or transmit personal data to other countries, in particular in order to process it there or have it processed there.
We may export personal data to any country on Earth, or elsewhere in the universe, provided that the laws of the respective country ensure an adequate level of data protection, as determined by a decision of the Swiss Federal Council and, where and to the extent that the General Data Protection Regulation (GDPR) applies, as determined by a decision of the European Commission.
We may transmit personal data to countries whose laws do not ensure an adequate level of data protection, provided that data protection is otherwise ensured, in particular on the basis of standard contractual clauses or other suitable safeguards. In exceptional cases, we may export personal data to countries without adequate or suitable data protection if the specific requirements under data protection law for doing so are met, for example the explicit consent of the data subjects or a direct connection with the conclusion or performance of a contract. Upon request, we are happy to provide data subjects with information about any safeguards in place, or to provide a copy of such safeguards.
We grant data subjects all rights to which they are entitled under applicable law. In particular, data subjects have the following rights:
We may, within the limits permitted by law, postpone, restrict or refuse the exercise of data subjects’ rights. We may inform data subjects of any requirements that must be met in order to exercise their data protection rights. For example, we may refuse, in whole or in part, to provide information with reference to confidentiality obligations, overriding interests or the protection of other individuals. We may also, for example, refuse, in whole or in part, the deletion of personal data, in particular with reference to statutory retention obligations.
In exceptional cases, we may charge a fee for the exercise of these rights. We will inform data subjects in advance of any such costs.
We are obliged to identify, using appropriate measures, data subjects who request information or assert other rights. Data subjects are obliged to cooperate.
Data subjects have the right to enforce their data protection claims through legal action, or to file a report or complaint with a data protection supervisory authority.
The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).
European data protection supervisory authorities are organised as members of the European Data Protection Board (EDPB). In some member states within the European Economic Area (EEA), data protection supervisory authorities are structured federally, particularly in Germany.
We may use cookies. Cookies – both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) – are data stored in the browser. Such stored data need not be limited to traditional text-based cookies.
Cookies may be stored in the browser temporarily, as “session cookies”, or for a specific period as so-called permanent cookies. Session cookies are automatically deleted when the browser is closed. Permanent cookies are stored for a specific duration. Cookies allow, in particular, a browser to be recognised on its next visit to our website, which enables us, for example, to measure the reach of our website. Permanent cookies may also, for example, be used for online marketing.
Cookies may be fully or partially disabled, restricted or deleted at any time via the browser settings. Browser settings often also allow for automated deletion and other management of cookies. Without cookies, our website may no longer be available in full. We actively seek explicit consent for the use of cookies, at least insofar and to the extent required under applicable law.
For cookies used for success and reach measurement or for advertising purposes, a general opt-out is available for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
For each access to our website and our other digital presence, we may log at least the following information, insofar as it is determined or transmitted as standard during such access to our digital infrastructure: date and time, including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, the specific subpage of our website accessed including the volume of data transferred, and the website last visited in the same browser window (referrer).
We log such information, which may also constitute personal data, in log files. This information is necessary to provide our digital presence in a sustained, user-friendly and reliable manner. The information is also necessary to ensure data security – including through, or with the assistance of, third parties.
We may incorporate tracking pixels into our digital presence. Tracking pixels are also referred to as web beacons. Tracking pixels – including those from third parties whose services we use – are typically small, invisible images or scripts written in JavaScript that are automatically retrieved when our digital presence is accessed. Tracking pixels can be used to capture at least the same information as is logged in log files.
Notifications and communications may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked. Such web links and tracking pixels may also record the use of notifications and communications on a personalised basis. We require this statistical recording of usage for success and reach measurement in order to send notifications and communications effectively and in a user-friendly, sustained, secure and reliable manner, tailored to the needs and reading habits of recipients.
In principle, you must consent to the use of your email address and your other contact addresses, unless such use is permitted for other legal reasons. We may use a “double opt-in” procedure to obtain a doubly confirmed consent, where applicable. In this case, you will receive a message with instructions for double confirmation. For evidentiary and security reasons, we may log consents obtained, including IP address and timestamp.
In principle, you may object at any time to receiving notifications and communications, such as newsletters. By submitting such an objection, you may at the same time object to the statistical recording of usage for success and reach measurement. This is without prejudice to notifications and communications that are necessary in connection with our activities and operations.
We send notifications and communications with the help of specialised service providers.
In particular, we use:
We maintain a presence on social media platforms and other online platforms in order to communicate with interested individuals and to provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside of Switzerland and the European Economic Area (EEA).
The respective General Terms and Conditions (GTC), terms of use, privacy policies and other provisions of the individual operators of such platforms also apply. These provisions provide, in particular, information about the rights of data subjects directly vis-à-vis the respective platform, which include, for example, the right to information.
For our social media presence on Facebook, including the so-called Page Insights, we are – insofar and to the extent that the General Data Protection Regulation (GDPR) applies – jointly responsible together with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta group of companies (including, among others, in the USA). Page Insights provide information on how visitors interact with our Facebook presence. We use Page Insights in order to provide our social media presence on Facebook in an effective and user-friendly manner.
Further information on the nature, scope and purpose of data processing, information on the rights of data subjects, as well as the contact details of Facebook and Facebook’s data protection officer, can be found in Facebook’s Privacy Policy. We have entered into the so-called “Controller Addendum” with Facebook, which in particular establishes that Facebook is responsible for ensuring the rights of data subjects. The corresponding information regarding Page Insights can be found on the “Page Insights Information” page, including the “Information About Page Insights Data”.
Users of social media platforms have the option of logging in to, or registering with, our online services using their corresponding user account (“social login”). The respective terms and conditions of the relevant social media platforms apply.
We use services from specialised third parties in order to carry out our activities and operations in a sustained, user-friendly, secure and reliable manner. Through such services, we may, among other things, embed functions and content into our website. When such content is embedded, the services used will, for technically necessary reasons, record the IP addresses of users, at least temporarily.
For necessary security-related, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymised or pseudonymised form. This includes, for example, performance or usage data required in order to provide the respective service.
In particular, we use:
We use services from specialised third parties in order to access the digital infrastructure required in connection with our activities and operations. This includes, for example, hosting and storage services from selected providers.
In particular, we use:
We use third-party services to enable online collaboration. In addition to this Privacy Policy, any directly visible terms and conditions of the services used, such as terms of use or privacy policies, also apply.
In particular, we use:
We use third-party services and plugins in order to embed features and content from social media platforms, as well as to enable the sharing of content on social media platforms and via other means.
In particular, we use:
We use third-party services in order to embed maps into our website.
In particular, we use:
We use services from specialised third parties in order to incorporate digital content into our website. Digital content includes, in particular, image and video material, music and podcasts.
In particular, we use:
We use third-party services in order to embed selected fonts, as well as icons, logos and symbols, into our website.
In particular, we use:
We operate e-commerce and use third-party services in order to successfully offer services, content or goods.
We use specialised service providers in order to process payments securely and reliably. The legal terms of the individual service providers, such as general terms and conditions or privacy policies, apply in addition for the processing of payments.
In particular, we use:
We make use of the option to display targeted advertising for our activities and operations with third parties, such as social media platforms and search engines.
Through such advertising, we aim in particular to reach individuals who are already interested, or may be interested, in our activities and operations (remarketing and targeting). For this purpose, we may transmit relevant information – potentially including personal data – to third parties that enable such advertising. We may also determine whether our advertising is successful, meaning, in particular, whether it leads to visits to our website (conversion tracking).
Third parties with whom we advertise, and with whom you are registered as a user, may, where applicable, associate your use of our website with your profile on their platform.
In particular, we use:
We use extensions for our website in order to make use of additional functions. We may use selected services from suitable providers, or use such extensions on our own digital infrastructure.
We seek to measure the success and reach of our activities and operations. In this context, we may also measure the effectiveness of third-party referrals, or test how different parts or versions of our digital presence are used (“A/B testing” method). Based on the results of this success and reach measurement, we may, in particular, fix errors, strengthen popular content or make improvements.
For success and reach measurement, the IP addresses of individual users are, in most cases, recorded. In such cases, IP addresses are generally shortened (“IP masking”) in order to follow the principle of data minimisation through the corresponding pseudonymisation.
Cookies may be used in the course of success and reach measurement, and user profiles may be created. Any such user profiles created may include, for example, the individual pages visited or content viewed on our digital presence, information on screen or browser window size, and the – at least approximate – location. As a rule, any user profiles are created exclusively in pseudonymised form and are not used to identify individual users. Certain third-party services with which users are registered may, where applicable, associate the use of our online offering with the user’s account or user profile with the respective service.
In particular, we use:
We may update this Privacy Policy at any time. We will inform you of any updates by publishing the respective current version of the Privacy Policy on our website.
Last updated: October 21st, 2026