Panerai is one of those distinctive and instantly recognizable brands loved by many - especially those whose wrists are strong enough to support the often massive cases. Back in the early 20th century, Panerai established itself as a major supplier of watches to the Royal Italian Navy. One of the most groundbreaking innovations from the brand, which is now part of the Richemont Group, is the Panerai Lab-ID Luminor 1950 Carbotech, unveiled in 2017.

Since 1860, Panerai has been producing high-precision instruments and watches designed and manufactured to the strictest military standards. Today, the essence of Panerai is still the creation of technological innovations and remarkable instruments, as well as the exploration of exclusive materials and innovative calibers. Panerai is
represented with its own boutique in the pedestrian zone of St. Moritz.