Established in 1993, Miu Miu – the alternative expression of Miuccia Prada – is characterized by a very strong identity and an independent creative development. Embracing both couture savoir-faire and refined experimentalism, Miu Miu explores fashion as a rarefied form, giving elegance and sophistication a new and twisted meaning. Diverse inspirations, playing on masculine and feminine, historic references and a jilted modernity come together unexpectedly. Miu Miu shares the Prada Group's approach to uncompromised quality which is applied to each and every step of the process, from the design to the selection of materials, from manufacturing to distribution, customer care and communication.