The Schaffhausen-based manufacturer IWC is one of the most sought-after and well-known watch brands. Its recipe for success lies in a blend of iconic models, technical expertise and attractive design that is always recognizable. In 2021, the brand surprised with a scaled-down version of its big pilot's watch, the
Big Pilot's Watch 43 at 43 millimeters instead of the usual 46 millimeters.

Schaffhausen is an island in the Swiss watch landscape. This special geographical position has shaped the philosophy of the manufactory on the banks of the Rhine since 1868. Founder Florentine Ariosto Jones already put the stamp of an engineering brand on IWC, which it still bears today. IWC is represented in St. Moritz with its own boutique at Via Maistra 17.