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The Italian brand for men's fashion was founded in Naples in 1920. ISAIA is recognizable by its tiny red coral logo, which is considered a lucky charm in Naples. The successful family business started as a fabric store for the city's most famous tailors. Today, Isaia is internationally known and sells its products throughout Europe as well as in Japan, China and America.
Success started when the business moved to Casalnouvo, a village near Naples where half of the inhabitants were professional tailors. Within a decade, Isaia became a true tailor shop, producing high quality garments for the most prestigious Italian business houses.
Isaia's history and success are based on the concept of "Made in Naples", a value that represents both the Neapolitan tailoring tradition and the exclusive product knowledge that is appreciated all over the world. Even today, the garments are made exclusively in Casalnuovo di Napoli and are subjected to strict quality controls during the many stages of production. Isaia has managed to combine its tradition with innovation, constantly renewing its style.