Back in 1931, Gübelin opened a boutique in St. Moritz, where it invites you to discover Gübelin Jewellery and choice timepieces from Patek Philippe, Jaeger-LeCoultre and Zenith. The House of Gübelin is a Swiss, family-owned firm known for its exquisite high-end jewellery, gemstone expertise, and as purveyors of some of today’s most sought-after luxury watch brands. The company, founded in 1854, is deeply inspired by the internal and external beauty of fine gems and watches. Its combination of jewellery, gemstone and horological expertise is unique in the industry, a product of both its history and the Gübelin family’s high regard for beauty, knowledge, authenticity and artisanship.