Bucherer opened its St. Moritz store back in 1931. At a prime location in the village’s pedestrian precinct, Lucerne’s best-known retailer carries a large range of jewelry and the largest choice of Rolex watches together with models from brands like Audemars Piguet, Baume & Mercier, Carl F. Bucherer, Chopard, Girard-Perregaux, IWC, H. Moser & Cie., Piaget, Richard Mille and Tag Heuer. A leading supplier of precious gemstones, Bucherer is also able to offer professional advice in several different languages and has its own goldsmith on the spot in the store’s workshop.

Due to renovation work, our store is temporarily located next door to the Bel Air fine Art gallery.